The Just Enterprise Marketing & Market Research workshops are offered FREE of charge to members/employees of third sector/social economy organisations however delegate places are limited and will be allocated on a first come, first served basis.
Marketing – 9.30am – 12.30pm
Only 10% of social enterprises have dedicated marketing personnel. That is why it is important than non-marketing managers learn how to practically and effectively market the organisation – in what little time they have available. This workshop will focus on practical skills to market your organisation. As a result your organisation could gain a higher profile, communicate more effectively and gain a better understanding of what customers think of you.
The workshop will cover:
- Introduction to the principles and practice of Marketing
- How to connect with customers
- Communication: one simple tool to give your communication impact
Market Research: A Beginner’s Guide – 1.30pm -4.30pm
Aimed at individuals in social enterprises who are non-research practitioners but who may need to undertake basic market research within their role, this could be in relation to business planning and management, funding applications or assessing the demand for new products and services. The workshop will provide an introduction to market research including:
- What is market research and why do we do it?
- Different approaches and tools
- Tips and techniques
- Working with external researchers
Venue: Tweed Horizons, Newtown St Boswells
Date: Tuesday 7th May 2013
Time: Marketing 09:30 – 12:30/ Market Research 13:30 – 16:30